Analysis of music video.

This video is sung by Christina Perri and is called 'Jar of Hearts'. In this video black and white is used to set the tone of the videos and give the idea that the song and narrative is dark and not colourful. The first shot is a close up of the artist singing on some stairs outdoors. She is dropping black rose petals onto the floor, this is done to suggest death to the audience. She is shown with tattoos on her body which then edit into a black smudge where her heart is. Within this black smudge is an empty jar, this suggests that a man has got a 'jar of hearts' and on of them is the girls/artist. This fits in with the lyrics and the narrative. It then moves to a cut in of the artist walking and shows a car with black leaves/petals on the top, blowing away. It then goes on to show a medium shot of the girl with white smoke in the background, suggesting clouds and darkness and again suggesting death.

It then goes on to show a male with other girls who also have the black smudge on their heart, suggesting that he is 'collecting' his 'jar of hearts'. Later, it shows a long shot of herself and the other girls that the man hes had. The artist is singing and the girls are dancing behind her with moves that match the lyrics. It then shows the man with some of the other women and they are trying to fight him off yet he won't let them go, matching the lyrics. This is shown in an artistic and creative way as the movements match the beat of the music so that it looks like a dance. Juxtapositions are also used of the artist singing.

There is then close ups used of her singing to him the lyrics, 'who do you think you are'. She sings to him whilst looking into his eyes and they are both stood up, he then falls to the floor signifying death. The viewer then sees that she has killed him or made him go away. The audience see this because the black smudge comes back with the jar and the jar then has its heart back, suggesting that the artist had gotten her heart back and she was now free of the male. It also then goes from black and white to colour as the fog behind her turns pink and there is also pick confetti in the air. This suggest that the colour is now back in her like, it is not longer back and white it is colourful.