Research of other music videos.

This video by Katy Perry for the song uses a strong narrative throughout.The first  two shots are cut ins to a pair of heels and a church cross. The heels represent Katy Perry as she is presented constantly as a fashionable person and a lot of people associate her to the outfits in which she wears, this is used to show her as a product to the audience. The shot of the cross shows that she is a religious and it is later shown in the narrative why she may be challenged in her life and religion and why she may may be pulled away from her religion.It then cuts to Katy so that she can begin telling the story. In the begging through the lyrics and visuals the close ups to Katy's face suggests that she is unhappy in some way. Cut ins are then used of a male in a photo in a hat what would be used in the army. Along with the lyrics this suggests that for some reason this man has left her. The camera then shows a match on action followed by a pan of a man in a bed, suggesting that this is the man who has replaced the on that she is 'Thinking of'. There is then multiple shots of herself and her new man in which she looks unhappy and uncomfortable with. Juxtapositions is then used as it cuts to the happy fun times that she has with the man in the photo. Connotations are often used to match the lyrics. Such as in the lyrics, 'You're like an Indian summer in the middle of winter', she walks towards a window where bright sunshine is shining though. We also see Katy preform as she is singing the song in parts of the music video. It is made clear in the video that it is set in the past and this is done via mis-en-scene. The costumes, hairstyles and setting suggest that the video is set in the war time. This is shown largely by the clip of Katy dancing with people and the solider that she is singing about as he is in his uniform. The dancing is set at an old fashioned standard and is something that you would have seen in the war time, emphasising that it is set at this period in time.

This poster is then used in the background of the video to give a stronger view to the audience that the narrative is set in the war time. We later see the man leaving (to go to war) and her being unhappy about this. This poster has a strong effect on people as it makes people look back and think about how hard it must have been at that point in time and then makes us look at the video and imagine how it would be to say goodbye to someone who was going in the war. This then makes us understand how Katy will be feeling in the narrative of the video. Juxtapositions are then used along with fast past editing to show the man in the army being shot whilst she is with her new man looking unhappy. We then see Katy in black connotating death. She also puts on a black headpeice, on of which you would have seen someone wearing at a funeral at that point in time. Then we see a letter, one of which you would have seen if a person had died in the war. We then see her walking away from her how in a full black outfit, (one of which was very apealing to people who like fashion, again selling her as a product).