Thursday, 20 October 2011

My Chosen Genre.

Indie rock/ alternative.


Indie rock/alternative music started with independent music labels, a smaller genre of music than mainstream with a smaller budget than major labels. This means that the music is aimed at a smaller audience that mainstream music and the listeners are of a specific type. The type of audience this genre is aimed at is one of which is a group of people who are not a stereotypical person and try to edge themselves away from a stereotypical person, they aim to be different. They aim to be authentic in the way that they both look and behave and do so by not trying to look nor behave a specific way. They will often listen to many other indie bands as a way to be different and stand out and music is usually considered as a very important part of their lives. In their image they tend to not be like others and pride themselves on imperfection and try to give off a scruffier look. A lot of the time however alternative/indie rock music does enter the mainstream category as the lyrics/music are that effective that anyone wants to listen to it. Because they have a smaller target audience they have to make their music good enough to listen to so they then ensure that their target audience are going to like it. 


Some may say that the indie/rock genre began in the 70's when punk music became largely popular. This was an era when people began to be different and began to care less about others opinions and became more rebellious. With artists such as Sex Pistols and The Clash it made it very easy for members of society to enjoy the music and pick up the rebellious attitude that came with punk territory. I see indie rock as as a more guitar based input to rock. Sex pistols had supposedly introduced something completely out of their ordinary to the UK and they inspire people to form groups similar to Sex Pistols.
New wave was then introduced to he UK at around 1983 and became less popular in 1987. This genre was a lot more toned down than punk; however they still had rebellious tendencies. With artists such as Elvis Costello and Tom Robinson they concentrated more on the music rather on the image. Focusing more on the lyrics and the overall sound.
Then in the early 80's Post-punk was introduced to the public, this was a bit like New wave yet they added more modern technology into the music. They added electronic sounds to the music to give it a more disco sound. These bands were ones such as Joy Division and the Cure. This is the point where a more alternative aspect was added to the UK. 
New independent record labels were then been formed with labels such as rough trade who specialised in this different output to mainstream music, and independent artists were becoming more and more popular.
As we then move onto the 90's groups such as Oasis and the Blur where the main artists influencing this genre along with more guitar based acts such as The Verve, Raidioheads and Pulp. These artists introduce a more pop based input onto the indie/rock genre.
As we move on to this century we have artists such as Arctic Monkeys, The Libertines and the Klaxtons.

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